TRUE Product Catalog Now Available

Introduced in late 2016, the TRUE Performance Product line has grown tremendously in terms of product offerings and popularity. As private-label products from Industrial Finishes and Automotive & Industrial Supply, many customers have come to rely on the TRUE name. From the line’s humble start, the TRUE catalog has grown to include hundreds of high-quality products and the line is growing rapidly.

To see what products are currently available in the TRUE Performance Product line, please see our online catalog. Check back frequently; new products are being added frequently!

Download Catalog

We’re also proud to introduce Tommy TRUE! Tommy is now the official mascot of the TRUE line and thank you to our friends at Throttle Design Mechanics for bringing him to life. Of course, Tommy TRUE stickers are available and we’re happy to send you a few!

Fill out the form to recieve your stickers!

Our Guiding Principles

Openness and humility from top to bottom of the organization - Arrogance kills off learning and growth by blinding us to our own weaknesses. Strength comes out of receptivity and the willingness to learn from others.

An environment of accountability and personal responsibility - Denial, blame and excuses harden relationships and intensify conflict. Successful teams hold each other accountable and willingly accept personal responsibility.

Freedom for risk-taking within appropriate limits - Both extremes - an excessive, reckless risk-taking and a stifling, fearful control - threaten any organization. Freedom to risk new ideas flourishes best within appropriate limits.

A fierce commitment to “do it right” - Mediocrity is easy; excellence is hard work, and there are many temptations for shortcuts. A search for excellence always inspires both inside and outside an organization.

A willingness to tolerate and learn from mistakes - Punishing honest mistakes stifles creativity. Learning from mistakes encourages healthy experimentation and converts negatives into positives.

Unquestioned integrity and consistency - Dishonesty and inconsistency undermine trust. Organizations and relationships thrive on clarity, transparency, honesty, and reliable follow-through.

A pursuit of collaboration, integration, and holistic thinking - Turf wars and narrow thinking are deadly. Drawing together the best ideas and practices, integrating the best people into collaborative teams, multiplies organizational strength.

Courage and persistence in the face of difficulty - The playing field is not always level, or life fair, but healthy cultures remain both realistic about the challenges they face and unintimidated and undeterred by difficulty.

Ongoing Training for All Major Paint lines

Certified painters on staff
Certification classes
Re-Certification opportunities
Enrollment & monitoring
Advanced certification classes available
Advanced color matching classes available
Painter apprentice programs available

Convenient Locations

Supplier training centers
Four regional Industrial Finishes training centers
On-site at customer location
Video and Internet-enabled training available

Product Demos and New Product Training

TECHNight events
Expos and product shows
Manufacturer-supplied training and instructors

Paint Line Conversion

Paint line conversion support and training
Update Color System
Mixing system training / Review mixing ratios
Hands-on work with paint software package

Tools and Equipment

Training includes operation, service and maintenance

Shop Processes

Shop process evaluation and efficiency recommendations
SOPS and shop process materials
Estimating and blueprinting

Key Performance Indicators

Business processes evaluation
Cost and use analysis

Systems

Ordering system training
Inventory system training

Onboarding and Ongoing Training for RV Painters

Aerospace Painter Training Program

“What’s In The Can?”

Chemistry classes designed for paint technicians